On behalf of the watch brands Vulcain and Jaermann&Stübi, an exhibition stand was developed for Baselworld 2013. The aim was to unite the traditional business of watch production in a manufactory, as well as the forward striving of the two brands into a common future. The shell so clearly represents that these are two different origins, which are, however, managed by a common company.
Inside, the buyer is guided through a central distribution zone to the desired area of the respective brand and can experience the collaboration of the previously separate watch names as they continue to walk through the space.