The Russian jeweler Sokolov wanted to expand their market to Switzerland and bring together young and old, high price segment and silver class with a new concept.

A shop was developed over three floors, which attracts a young audience on the ground floor with bright colors, clear lines, and eye-catching window constructions. On the 1st floor, a darker color scheme creates an exclusive ambiance that showcases more sophisticated products and makes them shine. 
The 2nd floor offers plenty of space, as it is designed for a tourist audience that often comes in larger groups. This means that the clientele can be optimally distributed, even when there are large numbers.

The showcases, which were developed especially for the shop, come in various designs: As a standard showcase in white, as a children's showcase with a rainbow-colored top, and as a classy showcase in understated grey. The matching diamond pattern was specially designed for the decoration of the showcases and walls and is now used on all Sokolov accessories.